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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Author: Dan Ariely
ASIN : 006135323X
Sales Rank : 110
Studio : HarperCollins
Format : Roughcut
Binding : Hardcover
EAN : 9780061353239
ISBN : 006135323X
Number Of Pages : 304
Publication Date : December 19, 2008
Release Date : December 19, 2008
Publisher : HarperCollins
Manufacturer : HarperCollins
Availability : Usually ships in 24 hours
Label : HarperCollins

Product Description

• Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
• Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?
• Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
• Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?
• And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time.

Domino: The Book of Decorating: A room-by-room guide to creating a home that makes you happy

Authors: Deborah Needleman, Sara Ruffin Costello, Dara Caponigro
ASIN : 1416575464
Sales Rank : 748
Studio : Simon & Schuster
Binding : Hardcover
EAN : 9781416575467
ISBN : 1416575464
Number Of Pages : 272
Publication Date : December 14, 2008
Publisher : Simon & Schuster
Manufacturer : Simon & Schuster
Availability : Usually ships in 24 hours
Label : Simon & Schuster

Product Description

Domino: The Book of Decorating cracks the code to creating a beautiful home, bringing together inspiring rooms, how-to advice and insiders' secrets from today's premier tastemakers in an indispensable style manual. The editors take readers room by room, tapping the best ideas from domino magazine and culling insights from their own experiences. With an eye to making design accessible and exciting, this book demystifies the decorating process and provides the tools for making spaces that are personal, functional and fabulous.

iPhone: The Missing Manual: Covers the iPhone 3G

Author: David Pogue
ASIN : 0596521677
Sales Rank : 717
Studio : Pogue Press
Format : Illustrated
Binding : Paperback
EAN : 9780596521677
ISBN : 0596521677
Number Of Pages : 376
Publication Date : December 20, 2008
Publisher : Pogue Press
Manufacturer : Pogue Press
Availability : Usually ships in 24 hours
Label : Pogue Press

Product Description

The new iPhone 3G is here, and New York Times tech columnist David Pogue is on top of it with a thoroughly updated edition of iPhone: The Missing Manual. With its faster downloads, touch-screen iPod, and best-ever mobile Web browser, the new affordable iPhone is packed with possibilities. But without an objective guide like this one, you'll never unlock all it can do for you. In this new edition, there are new chapters on the App Store, with special troubleshooting and sycning issues with iTunes; Apple's new MobileMe service, and what it means to the iPhone; and Microsoft Exchange ActiveSync compatibility. Each custom designed page in iPhone: The Missing Manual helps you accomplish specific tasks with complete step-by-step instructions for everything from scheduling to web browsing to watching videos. You'll learn how to: Use the iPhone as a phone -- get a guided tour of 3G's phone features and learn how much time you can save with things like Visual Voicemail, contact searching, and more Figure out what 3G means and how it affects battery life, internet speed, and even phone call audio quality. Treat the iPhone as an iPod -- listen to music, upload and view photos, and fill the iPhone with TV shows and movies Take the iPhone online -- learn how to get online, use email, browse the Web, and use the GPS Go beyond the iPhone -- discover how to use iPhone with iTunes, sync it with your calendar, and learn about The App Store where you can pick from hundreds of iPhone-friendly programs Teeming with high-quality color graphics and filled with humor, tips, tricks, and surprises, iPhone: The Missing Manual quickly teaches you how to set up, accessorize, and troubleshoot your iPhone. Instead offumbling around, take advantage of this device with the manual that should have been in the box. It's your call.

Amazon.com Review

Written by New York Times columnist and Missing Manual series creator David Pogue, this first-to-market update shows readers and tire kickers everything they need to know to get the most out of their new Apple iPhone. As beautiful as the product it covers, this full-color book helps readers accomplish everything from Web browsing to watching videos.

Author David Pogue’s iPhone 2E Tips
The beauty of the new iPhone 3G is that you don’t need one. Almost all of the juicy stuff actually comes with the iPhone 2.0 software and the online App Store, both of which run perfectly well on the old iPhone as well. That, incidentally, is also the beauty of iPhone: The Missing Manual, 2nd Edition. It covers both the old and the new iPhones, because it covers the 2.0 software, the iPhone App Store, and so on. Here are a few of my favorite tips from the book:

1) At the top of the screen, little icons indicate how you’re connected to the Internet: an E for the vast but dog-slow AT&T Edge network, a 3G icon if you’re on the faster but limited-area AT&T third-generation network, and radiating signal bars if you’re on Wi-Fi. The tip here: The two cellular icons (E and 3G) disappear whenever you’re on Wi-Fi. That’s not a mistake. The iPhone assumes that Wi-Fi is faster and better than any cellular network, and if you’re on it, you don’t care about E or 3G (and it’s right).

2) Unfortunately, 3G is a battery hog. If you don’t see a 3G icon on your iPhone 3G’s status bar, then you’re not in a 3G hot spot, and you’re not getting any benefit from the phone’s 3G radio. By turning it off, you’ll double the length of your iPhone 3G’s battery power, from 5 hours of talk time to 10. To do so, from the Home screen, tap Settings->General->Network-> Enable 3G Off. Yes, this is sort of a hassle, but if you’re anticipating a long day and you can’t risk the battery dying halfway through, it might be worth doing. After all, most 3G phones don’t even let you turn off their 3G circuitry.

3) More ways to save power: turn off more features. In Settings, you can turn off Bluetooth; Wi-Fi; GPS; "push" data; and the cellphone radio. Each saves you another bit of power.

4) When typing on the on-screen keyboard, you can save time by deliberately leaving out the apostrophe in contractions like I’m, don’t, can’t, and so on. Type im, dont, cant, and so on. The iPhone proposes I’m, don’t, or can’t, so you can just tap the Space bar to fix the word and continue.

5) To produce an accented character (like é, ë, è, ê, and so on), keep your finger pressed on that key for 1 second. A palette of accented alternatives appears; slide onto the one you want. (Keys that sprout these alternative versions: E, Y, U, I, O, S, L, Z, C, N, ?, ', ", $, and !.)

6) Even if you’ve engaged the silencer switch on the side, the iPhone still sounds any alarm you’ve set. Good to know.

7) You probably already know that you can rearrange your Home screen, and even set up multiple Home screens (up to 9). Just hold your finger down on any one icon until they all begin to wiggle. Now you can drag them to rearrange them (even onto the Dock of four special icons at the bottom), or drag off to the right to create a new Home screen. And what if, in the process of downloading and then deleting new App store programs, you wind up with unsightly gaps on your Home screens? Here’s a quick way to consolidate them onto a smaller number of full Home screens, without gaps: tap Settings->General-> Reset->Reset Home Screen Layout. If you’d put 10 programs on each of four Home screens, you wind up with only two screens, each packed with 20 icons. Any leftover blank pages are eliminated.

8) If you come to the iPhone from another, lesser GSM phone, your phone book may be stored on its little SIM card instead of in the phone itself . In that case, you don’t have to retype all of those names and numbers to bring them into your iPhone. In Settings->Contacts, the new Import SIM Contacts button can do the job for you. (The results may not be pretty. For example, some phones store all address-book data in CAPITAL LETTERS.)

9) If you’ve indulged yourself by downloading some goodies from the App Store, then you may find yourself wondering where you’re supposed to adjust their preferences. Turns out they often get stashed away in a completely different program—in Settings. That’s where Apple encourages software authors to locate their own setting screens. For example, here’s where you can edit your screen name and password for the AIM chat program, change how many days’ worth of news you want the NY Times Reader to display, and so on.

10) Don’t type http://www or .com when entering Web addresses. Safari is smart enough to know that most Web addresses use that format—so you can leave all that stuff out, and it will supply them automatically. Instead of http://www.cnn.com, for example, just type cnn and hit Go.

11) Don’t type .net, .org, or .edu, either. Safari’s secret pop-up menu of canned URL choices can save you four keyboard-taps apiece. To see it, hold your finger down on the .com button. Then tap the common suffix you want.

12) The iPhone can now geotag the photos you take with it. Geotagging means, "embedding your latitude and longitude information into a photo when you take it." After all, every digital picture you’ve ever taken comes with its time and date invisibly embedded in its file; why not its location? So the good news is that the iPhone can geotag every photo you take. How you get to see this information, is a bit trickier. Once the photos are synced to your computer, you can view the geotag information in iPhoto (the Get Info command reveals latitude and longitude), Preview (the Inspector window shows a map), Picasa (use the Tools->Geotag menu to see the photo’s location in Google Earth). Unfortunately, the iPhone strips away the geotags whenever you send a photo by e-mail. That’s a good argument for using the free downloadable program AirMe instead of the iPhone’s built-in camera program. It avoids that geotag-stripping problem and many others.

The Goal: A Process of Ongoing Improvement

Authors: Eliyahu M. Goldratt, Jeff Cox
ASIN : 0884271781
Sales Rank : 150
Studio : North River Press
Binding : Paperback
EAN : 9780884271789
ISBN : 0884271781
Number Of Pages : 384
Publisher : North River Press
Manufacturer : North River Press
Availability : Usually ships in 24 hours
Label : North River Press

Product Description

A fully dramatized version of the practical guide to business in fictional form offers an ensemble cast, accompanied by sound effects and music, that reveals how businesses can enhance productivity and provide personal fulfillment. Book available.

The Unofficial LEGO MINDSTORMS NXT Inventor's Guide

Author: David J. Perdue
ASIN : 1593271549
Sales Rank : 3777
Studio : No Starch Press
Format : Illustrated
Binding : Paperback
EAN : 9781593271541
ISBN : 1593271549
Number Of Pages : 300
Publication Date : December 29, 2007
Publisher : No Starch Press
Manufacturer : No Starch Press
Availability : Usually ships in 24 hours
Label : No Starch Press

The iPhone Book: How to Do the Most Important, Useful & Fun Stuff with Your iPhone, 2nd Edition

Authors: Scott Kelby, Terry White
ASIN : 0321577833
Sales Rank : 1985
Studio : Peachpit Press
Binding : Paperback
EAN : 9780321577832
ISBN : 0321577833
Number Of Pages : 336
Publication Date : December 19, 2008
Publisher : Peachpit Press
Manufacturer : Peachpit Press
Availability : Usually ships in 24 hours
Label : Peachpit Press

Product Description

The first edition of "The iPhone Book" was chosen by Amazon's editors as their Computer/Technology Book of the Year. This new version of the book, totally updated and expanded for the 3G iPhone, was chosen by Amazon as one of their "Top 10 Must-Have Books" in their annual list of the most "gift-worthy" books of the holiday season.

Here's why this book has become such a hit with iPhone users around the world: it's not a “Tell-me-all-about-it” book, which has in-depth discussions on every­thing from wireless network protocols to advanced compression codes. Instead it's a “show-me-how-to-do-it” book, that skips all the confusing techno-jargon and just tells you, in plain simple English, exactly how to use the iPhone features you want to use most.

The book’s layout is brilliant, with each page covering just one single topic, so finding the information you need is quick and easy, with a large full-color photo on each page so you can see exactly how it works.

In this book, you'll learn:

• How to set up and manage your email the right way from the start
• How to take advantage of the iPhone's Web features (including important tips that help you avoid frustration, and get you where you want to go fast!)
• How to download and install applications from Apple's online App Store
• The key trouble-shooting tips you've got to know
• How to get your favorite photos onto your iPhone, tips for using its built-in camera, and how to make the most of the iPhone's surprisingly powerful photo features
• The tips you've got to know to use your iPhone's built-in iPod features, including watching videos, podcasts, TV shows and movies (you're going to amazed at some of the cool things you can do)
• How to use the iPhone's built-in applications to organize your life (you'll learn things in this chapter you didn't know the iPhone could do!)
• The top 20 tips for the iPhone's phone feature that will make you fall in love with it (you'll never want to use any other phone again)
• Plus so much more, including a special bonus chapter called "iPhone Killer Tips" where you'll learn those hidden secrets that you'll be passing on to your iPhone friends (and they will be amazed!).

The iPhone Book is from Scott Kelby, the award-winning author of the smash best­seller, The iPod Book, who teams up once again with gadget guru, and iPhone authority, Terry White to put together a book that is an awful lot like the iPhone itself—simple to use and fun to learn.

In this major update to the book, Scott and Terry added even more tips, more tricks, and made it even easier by focusing on just  the most use­ful and most requested features (without all the techno-babble) so you can start really using your iPhone today!

BONUS VIDEO: The authors put together a special in-depth video just for readers of the book where they not only share their favorite iPhone accessories, but they share even more of those hidden little time-saving tips that can make all the difference in the world.

If you've been waiting for a book that focuses on just the most important, most useful, and most fun stuff about your iPhone—you’ve found it.

Cradle to Cradle: Remaking the Way We Make Things

Authors: William McDonough, Michael Braungart
ASIN : 0865475873
Sales Rank : 483
Studio : North Point Press
Binding : Paperback
EAN : 9780865475878
ISBN : 0865475873
Number Of Pages : 208
Publication Date : December 22, 2002
Publisher : North Point Press
Manufacturer : North Point Press
Availability : Usually ships in 24 hours
Label : North Point Press

Product Description

A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

Amazon.com Review

Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton

The Big Necessity: The Unmentionable World of Human Waste and Why It Matters

Author: Rose George
ASIN : 0805082719
Sales Rank : 4349
Studio : Metropolitan Books
Binding : Hardcover
EAN : 9780805082715
ISBN : 0805082719
Number Of Pages : 304
Publication Date : December 14, 2008
Release Date : December 14, 2008
Publisher : Metropolitan Books
Manufacturer : Metropolitan Books
Availability : In stock soon. Order now to get in line. First come, first served.
Label : Metropolitan Books

Product Description

Backyard Ballistics: Build Potato Cannons, Paper Match Rockets, Cincinnati Fire Kites, Tennis Ball Mortars, and More Dynamite Devices

Author: William Gurstelle
ASIN : 1556523750
Sales Rank : 5355
Studio : Chicago Review Press
Binding : Paperback
EAN : 9781556523755
ISBN : 1556523750
Number Of Pages : 274
Publication Date : December 01, 2001
Publisher : Chicago Review Press
Manufacturer : Chicago Review Press
Availability : Usually ships in 24 hours
Label : Chicago Review Press

Product Description

Ordinary folks can construct 13 awesome ballistic devices in their garage or basement workshops using inexpensive household or hardware store materials and this step-by-step guide. Clear instructions, diagrams, and photographs show how to build projects ranging from the simple-a match-powered rocket-to the more complex-a scale-model, table-top catapult-to the offbeat-a tennis ball cannon. With a strong emphasis on safety, the book also gives tips on troubleshooting, explains the physics behind the projects, and profiles scientists and extraordinary experimenters such as Alfred Nobel, Robert Goddard, and Isaac Newton. This book will be indispensable for the legions of backyard toy-rocket launchers and fireworks fanatics who wish every day was the fourth of July.

Gun Digest 2009: The World's Greatest Gun Book

Author: Ken Ramage
ASIN : 0896896471
Sales Rank : 3682
Studio : Gun Digest Books
Binding : Paperback
EAN : 9780896896475
ISBN : 0896896471
Number Of Pages : 568
Publication Date : December 05, 2008
Publisher : Gun Digest Books
Manufacturer : Gun Digest Books
Availability : Usually ships in 24 hours
Label : Gun Digest Books

Product Description

Three times larger than the closest competing reference, Gun Digest 2009 delivers a balanced mix of thoroughly researched articles about elements of shooting sports and new product reports, with a detailed and current catalog of firearms and accessories which outlines specifications and prices. All of that, plus a firearms industry directory unlike any you've ever seen is yours for the taking in this legendary gun guide.