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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Author: Dan Ariely
ASIN : 006135323X
Sales Rank : 115
Studio : HarperCollins
Format : Roughcut
Binding : Hardcover
EAN : 9780061353239
ISBN : 006135323X
Number Of Pages : 304
Publication Date : December 19, 2008
Release Date : December 19, 2008
Publisher : HarperCollins
Manufacturer : HarperCollins
Availability : Usually ships in 24 hours
Label : HarperCollins

Product Description

• Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
• Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?
• Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
• Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?
• And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time.

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Alex & Me: How a Scientist and a Parrot Uncovered a Hidden World of Animal Intelligence--and Formed a Deep Bond in the Process

Author: Irene M. Pepperberg
ASIN : 0061672475
Sales Rank : 675
Studio : Collins
Binding : Hardcover
EAN : 9780061672477
ISBN : 0061672475
Number Of Pages : 240
Publication Date : December 01, 2008
Release Date : December 28, 2008
Publisher : Collins
Manufacturer : Collins
Availability : Usually ships in 24 hours
Label : Collins

Product Description

On September 6, 2007, an African Grey parrot named Alex died prematurely at age thirty-one. His last words to his owner, Irene Pepperberg, were "You be good. I love you."

What would normally be a quiet, very private event was, in Alex's case, headline news. Over the thirty years they had worked together, Alex and Irene had become famous—two pioneers who opened an unprecedented window into the hidden yet vast world of animal minds. Alex's brain was the size of a shelled walnut, and when Irene and Alex first met, birds were not believed to possess any potential for language, consciousness, or anything remotely comparable to human intelligence. Yet, over the years, Alex proved many things. He could add. He could sound out words. He understood concepts like bigger, smaller, more, fewer, and none. He was capable of thought and intention. Together, Alex and Irene uncovered a startling reality: We live in a world populated by thinking, conscious creatures.

The fame that resulted was extraordinary. Yet there was a side to their relationship that never made the papers. They were emotionally connected to one another. They shared a deep bond far beyond science. Alex missed Irene when she was away. He was jealous when she paid attention to other parrots, or even people. He liked to show her who was boss. He loved to dance. He sometimes became bored by the repetition of his tests, and played jokes on her. Sometimes they sniped at each other. Yet nearly every day, they each said, "I love you."

Alex and Irene stayed together through thick and thin—despite sneers from experts, extraordinary financial sacrifices, and a nomadic existence from one univer­sity to another. The story of their thirty-year adventure is equally a landmark of scientific achievement and of an unforgettable human-animal bond.

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Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything

Authors: Steven D. Levitt, Stephen J. Dubner
ASIN : 0061234001
Sales Rank : 178
Studio : William Morrow
Binding : Hardcover
EAN : 9780061234002
ISBN : 0061234001
Number Of Pages : 336
Publication Date : December 02, 2006
Release Date : December 17, 2006
Publisher : William Morrow
Manufacturer : William Morrow
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Label : William Morrow

Product Description

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime?

These may not sound like typical questions for an econo-mist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life—from cheating and crime to sports and child-rearing—and whose conclusions turn conventional wisdom on its head.

Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They usually begin with a mountain of data and a simple question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.

Through forceful storytelling and wry insight, Levitt and Dubner show that economics is, at root, the study of incentives—how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of . . . well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Klu Klux Klan.

What unites all these stories is a belief that the modern world, despite a great deal of complexity and downright deceit, is not impenetrable, is not unknowable, and—if the right questions are asked—is even more intriguing than we think. All it takes is a new way of looking.

Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.

Amazon.com Review

Economics is not widely considered to be one of the sexier sciences. The annual Nobel Prize winner in that field never receives as much publicity as his or her compatriots in peace, literature, or physics. But if such slights are based on the notion that economics is dull, or that economists are concerned only with finance itself, Steven D. Levitt will change some minds. In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday life don't need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections. For example, Levitt traces the drop in violent crime rates to a drop in violent criminals and, digging further, to the Roe v. Wade decision that preempted the existence of some people who would be born to poverty and hardship. Elsewhere, by analyzing data gathered from inner-city Chicago drug-dealing gangs, Levitt outlines a corporate structure much like McDonald's, where the top bosses make great money while scores of underlings make something below minimum wage. And in a section that may alarm or relieve worried parents, Levitt argues that parenting methods don't really matter much and that a backyard swimming pool is much more dangerous than a gun. These enlightening chapters are separated by effusive passages from Dubner's 2003 profile of Levitt in The New York Times Magazine, which led to the book being written. In a book filled with bold logic, such back-patting veers Freakonomics, however briefly, away from what Levitt actually has to say. Although maybe there's a good economic reason for that too, and we're just not getting it yet. --John Moe

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Wesley the Owl: The Remarkable Love Story of an Owl and His Girl

Author: Stacey O'Brien
ASIN : 1416551735
Sales Rank : 736
Studio : Free Press
Binding : Hardcover
EAN : 9781416551737
ISBN : 1416551735
Number Of Pages : 240
Publication Date : December 19, 2008
Publisher : Free Press
Manufacturer : Free Press
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Label : Free Press

Product Description

On Valentine's Day 1985, biologist Stacey O'Brien first met a four-day-old baby barn owl -- a fateful encounter that would turn into an astonishing 19-year saga. With nerve damage in one wing, the owlet's ability to fly was forever compromised, and he had no hope of surviving on his own in the wild. O'Brien, a young assistant in the owl laboratory at Caltech, was immediately smitten, promising to care for the helpless owlet and give him a permanent home. Wesley the Owl is the funny, poignant story of their dramatic two decades together.

With both a tender heart and a scientist's eye, O'Brien studied Wesley's strange habits intensively and first-hand -- and provided a mice-only diet that required her to buy the rodents in bulk (28,000 over the owl's lifetime). As Wesley grew, she snapped photos of him at every stage like any proud parent, recording his life from a helpless ball of fuzz to a playful, clumsy adolescent to a gorgeous, gold-and-white, macho adult owl with a heart-shaped face and an outsize personality that belied his 18-inch stature. Stacey and Wesley's bond deepened as she discovered Wesley's individual personality, subtle emotions, and playful nature that could also turn fiercely loyal and protective -- though she could have done without Wesley's driving away her would-be human suitors!

O'Brien also brings us inside the prestigious research community, a kind of scientific Hogwarts where resident owls sometimes flew freely from office to office and eccentric, brilliant scientists were extraordinarily committed to studying and helping animals; all of them were changed by the animal they loved. As O'Brien gets close to Wesley, she makes important discoveries about owl behavior, intelligence, and communication, coining the term "The Way of the Owl" to describe his inclinations: he did not tolerate lies, held her to her promises, and provided unconditional love, though he was not beyond an occasional sulk. When O'Brien develops her own life-threatening illness, the biologist who saved the life of a helpless baby bird is herself rescued from death by the insistent love and courage of this wild animal.

Enhanced by wonderful photos, Wesley the Owl is a thoroughly engaging, heartwarming, often funny story of a complex, emotional, non-human being capable of reason, play, and, most important, love and loyalty. It is sure to be cherished by animal lovers everywhere.

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The Drunkard's Walk: How Randomness Rules Our Lives

Author: Leonard Mlodinow
ASIN : 0375424040
Sales Rank : 614
Studio : Pantheon
Binding : Hardcover
EAN : 9780375424045
ISBN : 0375424040
Number Of Pages : 272
Publication Date : December 13, 2008
Release Date : December 13, 2008
Publisher : Pantheon
Manufacturer : Pantheon
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Label : Pantheon

Product Description

In this irreverent and illuminating book, acclaimed writer and scientist Leonard Mlodinow shows us how randomness, change, and probability reveal a tremendous amount about our daily lives, and how we misunderstand the significance of everything from a casual conversation to a major financial setback. As a result, successes and failures in life are often attributed to clear and obvious cases, when in actuality they are more profoundly influenced by chance.

The rise and fall of your favorite movie star of the most reviled CEO--in fact, of all our destinies--reflects as much as planning and innate abilities. Even the legendary Roger Maris, who beat Babe Ruth's single-season home run record, was in all likelihood not great but just lucky. And it might be shocking to realize that you are twice as likely to be killed in a car accident on your way to buying a lottery ticket than you are to win the lottery.

How could it have happened that a wine was given five out of five stars, the highest rating, in one journal and in another it was called the worst wine of the decade? Mlodinow vividly demonstrates how wine ratings, school grades, political polls, and many other things in daily life are less reliable than we believe. By showing us the true nature of change and revealing the psychological illusions that cause us to misjudge the world around us, Mlodinow gives fresh insight into what is really meaningful and how we can make decisions based on a deeper truth. From the classroom to the courtroom, from financial markets to supermarkets, from the doctor's office to the Oval Office, Mlodinow's insights will intrigue, awe, and inspire.

Offering readers not only a tour of randomness, chance, and probability but also a new way of looking at the world, this original, unexpected journey reminds us that much in our lives is about as predictable as the steps of a stumbling man fresh from a night at the bar.

Amazon.com Review

Amazon Guest Review: Stephen Hawking
Published in 1988, Stephen Hawking’s A Brief History of Time became perhaps one of the unlikeliest bestsellers in history: a not-so-dumbed-down exploration of physics and the universe that occupied the London Sunday Times bestseller list for 237 weeks. Later successes include 1995’s A Briefer History of Time, The Universe in a Nutshell, and God Created the Integers: The Mathematical Breakthroughs that Changed History. Stephen Hawking is Lucasian Professor of Mathematics at the University of Cambridge.

In The Drunkard’s Walk Leonard Mlodinow provides readers with a wonderfully readable guide to how the mathematical laws of randomness affect our lives. With insight he shows how the hallmarks of chance are apparent in the course of events all around us. The understanding of randomness has brought about profound changes in the way we view our surroundings, and our universe. I am pleased that Leonard has skillfully explained this important branch of mathematics. --Stephen Hawking

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Biology with MasteringBiology™ (8th Edition) (MasteringBiology Series)

Authors: Neil A. Campbell, Jane B. Reece
ASIN : 0321543254
Sales Rank : 67
Studio : Benjamin Cummings
Binding : Hardcover
EAN : 9780321543257
ISBN : 0321543254
Number Of Pages : 1393
Publication Date : December 07, 2007
Publisher : Benjamin Cummings
Manufacturer : Benjamin Cummings
Label : Benjamin Cummings

Product Description

The best-selling biology textbook in the world just got better!  Neil Campbell and Jane Reece’s BIOLOGY  is the unsurpassed leader in introductory biology. The book's hallmark values–accuracy, currency, and passion for teaching and learning–have made Campbell/Reece the most successful book for readers for seven consecutive editions. More than 6 million readers have benefited from BIOLOGY’sclear explanations, carefully crafted artwork, and student-friendly narrative style.

Introduction: Themes in the Study of Life, The Chemical Context of Life, Water and the Fitness of the Environment,

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The Superorganism: The Beauty, Elegance, and Strangeness of Insect Societies

Authors: Bert Hölldobler, Edward O. Wilson
ASIN : 0393067041
Sales Rank : 2227
Studio : W.W. Norton & Co.
Binding : Hardcover
EAN : 9780393067040
ISBN : 0393067041
Number Of Pages : 576
Publication Date : December 17, 2008
Publisher : W.W. Norton & Co.
Manufacturer : W.W. Norton & Co.
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Label : W.W. Norton & Co.

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The Pulitzer Prize-winning authors of The Ants render the extraordinary lives of the social insects in this visually spectacular volume. The Superorganism promises to be one of the most important scientific works published in this decade. Coming eighteen years after the publication of The Ants, this new volume expands our knowledge of the social insects (among them, ants, bees, wasps, and termites) and is based on remarkable research conducted mostly within the last two decades. These superorganisms—a tightly knit colony of individuals, formed by altruistic cooperation, complex communication, and division of labor—represent one of the basic stages of biological organization, midway between the organism and the entire species. The study of the superorganism, as the authors demonstrate, has led to important advances in our understanding of how the transitions between such levels have occurred in evolution and how life as a whole has progressed from simple to complex forms. Ultimately, this book provides a deep look into a part of the living world hitherto glimpsed by only a very few.

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Gardening When It Counts: Growing Food in Hard Times (Mother Earth News Wiser Living Series)

Author: Steve Solomon
ASIN : 086571553X
Sales Rank : 1041
Studio : New Society Publishers
Binding : Paperback
EAN : 9780865715530
ISBN : 086571553X
Number Of Pages : 360
Publication Date : December 01, 2006
Publisher : New Society Publishers
Manufacturer : New Society Publishers
Availability : Usually ships in 6 to 10 days
Label : New Society Publishers

Product Description

The decline of cheap oil is inspiring increasing numbers of North Americans to achieve some measure of backyard food self-sufficiency. In hard times, the family can be greatly helped by growing a highly productive food garden, requiring little cash outlay or watering.

Currently popular intensive vegetable gardening methods are largely inappropriate to this new circumstance. Crowded raised beds require high inputs of water, fertility and organic matter, and demand large amounts of human time and effort. But, except for labor, these inputs depend on the price of oil. Prior to the 1970s, North American home food growing used more land with less labor, with wider plant spacing, with less or no irrigation, and all done with sharp hand tools. But these sustainable systems have been largely forgotten. Gardening When It Counts helps readers rediscover traditional low-input gardening methods to produce healthy food.

Designed for readers with no experience and applicable to most areas in the English-speaking world except the tropics and hot deserts, this book shows that any family with access to 3-5,000 sq. ft. of garden land can halve their food costs using a growing system requiring just the odd bucketful of household waste water, perhaps two hundred dollars worth of hand tools, and about the same amount spent on supplies - working an average of two hours a day during the growing season.

Steve Solomon is a well-known west coast gardener and author of five previous books, including Growing Vegetables West of the Cascades which has appeared in five editions.

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The Bread Baker's Apprentice: Mastering the Art of Extraordinary Bread

Author: Peter Reinhart
ASIN : 1580082688
Sales Rank : 828
Studio : Ten Speed Press
Binding : Hardcover
EAN : 9781580082686
ISBN : 1580082688
Number Of Pages : 304
Publisher : Ten Speed Press
Manufacturer : Ten Speed Press
Availability : Usually ships in 24 hours
Label : Ten Speed Press

Product Description

Co-founder of the legendary Brother Juniper’s Bakery in Sonoma, California, author of the landmark books Brother Juniper’s Bread Book and Crust & Crumb, and distinguished instructor at the world’s largest culinary school, Peter Reinhart has been a leader in America’s artisanal bread movement for over fifteen years. Never one to be content with yesterday’s baking triumph, however, Peter continues to refine his recipes and techniques in his never-ending quest for perfect bread. In THE BREAD BAKER’S APPRENTICE, Peter shares his latest bread breakthroughs, arising from his recent pilgrimage to study in several of France’s famed boulangeries and the always-enlightening time spent in the culinary academy kitchen with his students. First you’ll peer over Peter’s shoulder as he learns from Paris’s most esteemed bakers, people like the brothers Poilâne and Phillippe Gosselin, whose pain ancienne has revolutionized the art of baguette making. Peter then walks readers through the twelve steps of building great bread, his clear instructions accompanied by over 100 step-by-step photographs. Then it’s on to over 50 new master formulas for such classic breads as rustic, chewy ciabatta, hearty pain de campagna, old-school New York bagels, and the book’s Holy Grail—Peter’s version of the famed pain ancienne. En route, Peter distills hard science, advanced techniques, and food history down into a remarkably accessible and engaging resource that is as rich and multitextured as the loaves you’ll turn out. This is original food writing at it most captivating, teaching at its most inspired and inspiring—and the rewards are some of the best breads under the sun.

Amazon.com Review

"A bread baker, like any true artisan or craftsman, must have the power to control outcomes," says Peter Reinhart, author of The Bread Baker's Apprentice. "Mastery comes with practice." As in many arts, you must know and understand the rules before you can break them. Reinhart encourages you to learn the science of bread making, but to never forget that vision and experimentation, not formulas, make transcendent loaves. The Bread Baker's Apprentice is broken into three sections. The first is an amusing tale of Reinhart's visit to France and his discovery of pain à l'ancienne, a cold-fermented baguette. The second section comprises a tutorial of bread-making basics and Reinhart's "Twelve Stages of Bread." And finally, the recipes: Ciabatta, Pane Siciliano, Potato Rosemary Bread, New York Deli Rye, Kaiser Rolls, and Brioche, to name a few. All recipes include bread profiles and ingredient percentages. Reimagined for modern bakers, these mouthwatering classic recipes are bound to inspire. --Dana Van Nest

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This Is Your Brain on Music: The Science of a Human Obsession

Author: Daniel J. Levitin
ASIN : 0452288525
Sales Rank : 1379
Studio : Plume/Penguin
Binding : Paperback
EAN : 9780452288522
ISBN : 0452288525
Number Of Pages : 322
Publication Date : December 28, 2007
Publisher : Plume/Penguin
Manufacturer : Plume/Penguin
Availability : Usually ships in 24 hours
Label : Plume/Penguin

Product Description

In this groundbreaking union of art and science, rocker-turned-neuroscientist Daniel J. Levitin explores the connection between music—its performance, its composition, how we listen to it, why we enjoy it—and the human brain. Drawing on the latest research and on musical examples ranging from Mozart to Duke Ellington to Van Halen, Levitin reveals:
• How composers produce some of the most pleasurable effects of listening to music by exploiting the way our brains make sense of the world
• Why we are so emotionally attached to the music we listened to as teenagers, whether it was Fleetwood Mac, U2, or Dr. Dre
• That practice, rather than talent, is the driving force behind musical expertise
• How those insidious little jingles (called earworms) get stuck in our heads

And, taking on prominent thinkers who argue that music is nothing more than an evolutionary accident, Levitin argues that music is fundamental to our species, perhaps even more so than language. This Is Your Brain on Music is an unprecedented, eye-opening investigation into an obsession at the heart of human nature.