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Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America
Author: Thomas L. Friedman
ASIN : 0374166854
Sales Rank : 31
Studio : Farrar, Straus and Giroux
Binding : Hardcover
EAN : 9780374166854
ISBN : 0374166854
Number Of Pages : 448
Publication Date : December 08, 2008
Release Date : December 08, 2008
Publisher : Farrar, Straus and Giroux
Manufacturer : Farrar, Straus and Giroux
Availability : Usually ships in 24 hours
Label : Farrar, Straus and Giroux
Product DescriptionThomas L. Friedman’s no. 1 bestseller The World Is Flat has helped millions of readers to see globalization in a new way. Now Friedman brings a fresh outlook to the crises of destabilizing climate change and rising competition for energy—both of which could poison our world if we do not act quickly and collectively. His argument speaks to all of us who are concerned about the state of America in the global future. Friedman proposes that an ambitious national strategy— which he calls “Geo-Greenism”—is not only what we need to save the planet from overheating; it is what we need to make America healthier, richer, more innovative, more productive, and more secure. As in The World Is Flat, he explains a new era—the Energy-Climate era—through an illuminating account of recent events. He shows how 9/11, Hurricane Katrina, and the flattening of the world by the Internet (which brought 3 billion new consumers onto the world stage) have combined to bring climate and energy issues to Main Street. But they have not gone very far down Main Street; the much-touted “green revolution” has hardly begun. With all that in mind, Friedman sets out the clean-technology breakthroughs we, and the world, will need; he shows that the ET (Energy Technology) revolution will be both transformative and disruptive; and he explains why America must lead this revolution—with the first Green President and a Green New Deal, spurred by the Greenest Generation. Hot, Flat, and Crowded is classic Thomas L. Friedman—fearless, incisive, forward-looking, and rich in surprising common sense about the world we live in today. Amazon.com ReviewBook Description
Thomas L. Friedman’s phenomenal number-one bestseller The World Is Flat has helped millions of readers to see the world in a new way. In his brilliant, essential new book, Friedman takes a fresh and provocative look at two of the biggest challenges we face today: America’s surprising loss of focus and national purpose since 9/11; and the global environmental crisis, which is affecting everything from food to fuel to forests. In this groundbreaking account of where we stand now, he shows us how the solutions to these two big problems are linked--how we can restore the world and revive America at the same time. Friedman explains how global warming, rapidly growing populations, and the astonishing expansion of the world’s middle class through globalization have produced a planet that is “hot, flat, and crowded.” Already the earth is being affected in ways that threaten to make it dangerously unstable. In just a few years, it will be too late to fix things--unless the United States steps up now and takes the lead in a worldwide effort to replace our wasteful, inefficient energy practices with a strategy for clean energy, energy efficiency, and conservation that Friedman calls Code Green. This is a great challenge, Friedman explains, but also a great opportunity, and one that America cannot afford to miss. Not only is American leadership the key to the healing of the earth; it is also our best strategy for the renewal of America. In vivid, entertaining chapters, Friedman makes it clear that the green revolution we need is like no revolution the world has seen. It will be the biggest innovation project in American history; it will be hard, not easy; and it will change everything from what you put into your car to what you see on your electric bill. But the payoff for America will be more than just cleaner air. It will inspire Americans to something we haven’t seen in a long time--nation-building in America--by summoning the intelligence, creativity, boldness, and concern for the common good that are our nation’s greatest natural resources. Hot, Flat, and Crowded is classic Thomas L. Friedman: fearless, incisive, forward-looking, and rich in surprising common sense about the challenge--and the promise--of the future.
Thomas Friedman and Fareed Zakaria: Author One-to-One
Fareed Zakaria: Your book is about two things, the climate crisis and also about an American crisis. Why do you link the two? 
Thomas Friedman: You're absolutely right--it is about two things. The book says, America has a problem and the world has a problem. The world's problem is that it's getting hot, flat and crowded and that convergence--that perfect storm--is driving a lot of negative trends. America's problem is that we've lost our way--we've lost our groove as a country. And the basic argument of the book is that we can solve our problem by taking the lead in solving the world's problem.
Zakaria: Explain what you mean by "hot, flat and crowded."
Friedman: There is a convergence of basically three large forces: one is global warming, which has been going on at a very slow pace since the industrial revolution; the second--what I call the flattening of the world--is a metaphor for the rise of middle-class citizens, from China to India to Brazil to Russia to Eastern Europe, who are beginning to consume like Americans. That's a blessing in so many ways--it's a blessing for global stability and for global growth. But it has enormous resource complications, if all these people--whom you've written about in your book, The Post American World--begin to consume like Americans. And lastly, global population growth simply refers to the steady growth of population in general, but at the same time the growth of more and more people able to live this middle-class lifestyle. Between now and 2020, the world's going to add another billion people. And their resource demands--at every level--are going to be enormous. I tell the story in the book how, if we give each one of the next billion people on the planet just one sixty-watt incandescent light bulb, what it will mean: the answer is that it will require about 20 new 500-megawatt coal-burning power plants. That's so they can each turn on just one light bulb!
Zakaria: In my book I talk about the "rise of the rest" and about the reality of how this rise of new powerful economic nations is completely changing the way the world works. Most everyone's efforts have been devoted to Kyoto-like solutions, with the idea of getting western countries to reduce their carbon dioxide emissions. But I grew to realize that the West was a sideshow. India and China will build hundreds of coal-fire power plants in the next ten years and the combined carbon dioxide emissions of those new plants alone are five times larger than the savings mandated by the Kyoto accords. What do you do with the Indias and Chinas of the world?
 Friedman: I think there are two approaches. There has to be more understanding of the basic unfairness they feel. They feel like we sat down, had the hors d'oeuvres, ate the entrée, pretty much finished off the dessert, invited them for tea and coffee and then said, "Let's split the bill." So I understand the big sense of unfairness--they feel that now that they have a chance to grow and reach with large numbers a whole new standard of living, we're basically telling them, "Your growth, and all the emissions it would add, is threatening the world's climate." At the same time, what I say to them--what I said to young Chinese most recently when I was just in China is this: Every time I come to China, young Chinese say to me, "Mr. Friedman, your country grew dirty for 150 years. Now it's our turn." And I say to them, "Yes, you're absolutely right, it's your turn. Grow as dirty as you want. Take your time. Because I think we probably just need about five years to invent all the new clean power technologies you're going to need as you choke to death, and we're going to come and sell them to you. And we're going to clean your clock in the next great global industry. So please, take your time. If you want to give us a five-year lead in the next great global industry, I will take five. If you want to give us ten, that would be even better. In other words, I know this is unfair, but I am here to tell you that in a world that's hot, flat and crowded, ET--energy technology--is going to be as big an industry as IT--information technology. Maybe even bigger. And who claims that industry--whose country and whose companies dominate that industry--I think is going to enjoy more national security, more economic security, more economic growth, a healthier population, and greater global respect, for that matter, as well. So you can sit back and say, it's not fair that we have to compete in this new industry, that we should get to grow dirty for a while, or you can do what you did in telecommunications, and that is try to leap-frog us. And that's really what I'm saying to them: this is a great economic opportunity. The game is still open. I want my country to win it--I'm not sure it will.
Zakaria: I'm struck by the point you make about energy technology. In my book I'm pretty optimistic about the United States. But the one area where I'm worried is actually ET. We do fantastically in biotech, we're doing fantastically in nanotechnology. But none of these new technologies have the kind of system-wide effect that information technology did. Energy does. If you want to find the next technological revolution you need to find an industry that transforms everything you do. Biotechnology affects one critical aspect of your day-to-day life, health, but not all of it. But energy--the consumption of energy--affects every human activity in the modern world. Now, my fear is that, of all the industries in the future, that's the one where we're not ahead of the pack. Are we going to run second in this race?
Friedman: Well, I want to ask you that, Fareed. Why do you think we haven't led this industry, which itself has huge technological implications? We have all the secret sauce, all the technological prowess, to lead this industry. Why do you think this is the one area--and it's enormous, it's actually going to dwarf all the others--where we haven't been at the real cutting edge?
Continue reading the Q&A between Thomas Friedman and Fareed Zakaria
Reviews for the Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America
List Price: $25.95Price: $17.13You Save: $8.82 (34%)
The Post-American World
Author: Fareed Zakaria
ASIN : 039306235X
Sales Rank : 145
Studio : W. W. Norton
Binding : Hardcover
EAN : 9780393062359
ISBN : 039306235X
Number Of Pages : 288
Publication Date : December 05, 2008
Publisher : W. W. Norton
Manufacturer : W. W. Norton
Availability : Usually ships in 24 hours
Label : W. W. Norton
Product Description“Zakaria . . . may have more intellectual range and insights than any other public thinker in the West.” —Boston Sunday Globe “This is not a book about the decline of America, but rather about the rise of everyone else.” So begins Fareed Zakaria’s blockbusting bestseller on the United States in the twenty-first century. How can Americans understand this rapidly changing international climate, and how might the nation continue to thrive in a truly global era? Zakaria answers these questions with his customary lucidity, insight, and imagination. Amazon.com ReviewBook Description
"This is not a book about the decline of America, but rather about the rise of everyone else." So begins Fareed Zakaria's important new work on the era we are now entering. Following on the success of his best-selling The Future of Freedom, Zakaria describes with equal prescience a world in which the United States will no longer dominate the global economy, orchestrate geopolitics, or overwhelm cultures. He sees the "rise of the rest"—the growth of countries like China, India, Brazil, Russia, and many others—as the great story of our time, and one that will reshape the world. The tallest buildings, biggest dams, largest-selling movies, and most advanced cell phones are all being built outside the United States. This economic growth is producing political confidence, national pride, and potentially international problems. How should the United States understand and thrive in this rapidly changing international climate? What does it mean to live in a truly global era? Zakaria answers these questions with his customary lucidity, insight, and imagination.
Thomas Friedman and Fareed Zakaria: Author One-to-One
Fareed Zakaria: Your book is about two things, the climate crisis and also about an American crisis. Why do you link the two?
Thomas Friedman: You're absolutely right--it is about two things. The book says, America has a problem and the world has a problem. The world's problem is that it's getting hot, flat and crowded and that convergence--that perfect storm--is driving a lot of negative trends. America's problem is that we've lost our way--we've lost our groove as a country. And the basic argument of the book is that we can solve our problem by taking the lead in solving the world's problem.
Zakaria: Explain what you mean by "hot, flat and crowded."
Friedman: There is a convergence of basically three large forces: one is global warming, which has been going on at a very slow pace since the industrial revolution; the second--what I call the flattening of the world--is a metaphor for the rise of middle-class citizens, from China to India to Brazil to Russia to Eastern Europe, who are beginning to consume like Americans. That's a blessing in so many ways--it's a blessing for global stability and for global growth. But it has enormous resource complications, if all these people--whom you've written about in your book, The Post American World--begin to consume like Americans. And lastly, global population growth simply refers to the steady growth of population in general, but at the same time the growth of more and more people able to live this middle-class lifestyle. Between now and 2020, the world's going to add another billion people. And their resource demands--at every level--are going to be enormous. I tell the story in the book how, if we give each one of the next billion people on the planet just one sixty-watt incandescent light bulb, what it will mean: the answer is that it will require about 20 new 500-megawatt coal-burning power plants. That's so they can each turn on just one light bulb!
Zakaria: In my book I talk about the "rise of the rest" and about the reality of how this rise of new powerful economic nations is completely changing the way the world works. Most everyone's efforts have been devoted to Kyoto-like solutions, with the idea of getting western countries to reduce their carbon dioxide emissions. But I grew to realize that the West was a sideshow. India and China will build hundreds of coal-fire power plants in the next ten years and the combined carbon dioxide emissions of those new plants alone are five times larger than the savings mandated by the Kyoto accords. What do you do with the Indias and Chinas of the world?
Friedman: I think there are two approaches. There has to be more understanding of the basic unfairness they feel. They feel like we sat down, had the hors d'oeuvres, ate the entrée, pretty much finished off the dessert, invited them for tea and coffee and then said, "Let's split the bill." So I understand the big sense of unfairness--they feel that now that they have a chance to grow and reach with large numbers a whole new standard of living, we're basically telling them, "Your growth, and all the emissions it would add, is threatening the world's climate." At the same time, what I say to them--what I said to young Chinese most recently when I was just in China is this: Every time I come to China, young Chinese say to me, "Mr. Friedman, your country grew dirty for 150 years. Now it's our turn." And I say to them, "Yes, you're absolutely right, it's your turn. Grow as dirty as you want. Take your time. Because I think we probably just need about five years to invent all the new clean power technologies you're going to need as you choke to death, and we're going to come and sell them to you. And we're going to clean your clock in the next great global industry. So please, take your time. If you want to give us a five-year lead in the next great global industry, I will take five. If you want to give us ten, that would be even better. In other words, I know this is unfair, but I am here to tell you that in a world that's hot, flat and crowded, ET--energy technology--is going to be as big an industry as IT--information technology. Maybe even bigger. And who claims that industry--whose country and whose companies dominate that industry--I think is going to enjoy more national security, more economic security, more economic growth, a healthier population, and greater global respect, for that matter, as well. So you can sit back and say, it's not fair that we have to compete in this new industry, that we should get to grow dirty for a while, or you can do what you did in telecommunications, and that is try to leap-frog us. And that's really what I'm saying to them: this is a great economic opportunity. The game is still open. I want my country to win it--I'm not sure it will.
Zakaria: I'm struck by the point you make about energy technology. In my book I'm pretty optimistic about the United States. But the one area where I'm worried is actually ET. We do fantastically in biotech, we're doing fantastically in nanotechnology. But none of these new technologies have the kind of system-wide effect that information technology did. Energy does. If you want to find the next technological revolution you need to find an industry that transforms everything you do. Biotechnology affects one critical aspect of your day-to-day life, health, but not all of it. But energy--the consumption of energy--affects every human activity in the modern world. Now, my fear is that, of all the industries in the future, that's the one where we're not ahead of the pack. Are we going to run second in this race?
Friedman: Well, I want to ask you that, Fareed. Why do you think we haven't led this industry, which itself has huge technological implications? We have all the secret sauce, all the technological prowess, to lead this industry. Why do you think this is the one area--and it's enormous, it's actually going to dwarf all the others--where we haven't been at the real cutting edge?
Continue reading the Q&A between Thomas Friedman and Fareed Zakaria
Reviews for the The Post-American World
List Price: $16.00Price: $10.08You Save: $5.92 (37%)
The World Is Flat 3.0: A Brief History of the Twenty-first Century
Author: Thomas L. Friedman
ASIN : 0312425074
Sales Rank : 115
Studio : Picador
Binding : Paperback
EAN : 9780312425074
ISBN : 0312425074
Number Of Pages : 672
Publication Date : December 07, 2007
Release Date : December 24, 2007
Publisher : Picador
Manufacturer : Picador
Availability : Usually ships in 24 hours
Label : Picador
Product Description A New Edition of the Phenomenal #1 Bestseller
"One mark of a great book is that it makes you see things in a new way, and Mr. Friedman certainly succeeds in that goal," the Nobel laureate Joseph E. Stiglitz wrote in The New York Times reviewing The World Is Flat in 2005. In this new edition, Thomas L. Friedman includes fresh stories and insights to help us understand the flattening of the world. Weaving new information into his overall thesis, and answering the questions he has been most frequently asked by parents across the country, this third edition also includes two new chapters--on how to be a political activist and social entrepreneur in a flat world; and on the more troubling question of how to manage our reputations and privacy in a world where we are all becoming publishers and public figures.
The World Is Flat 3.0 is an essential update on globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks--environmental, social, and political, powerfully illuminated by the Pulitzer Prize--winning author of The Lexus and the Olive Tree. Amazon.com ReviewUpdated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to. What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.) Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition--on China and India, for example, and the global supply chain--are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace. --Tom Nissley Where Were You When the World Went Flat?  Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we've now had the chance to talk to him about The World Is Flat twice. Read our original interview with him following the publication of the first edition of The World Is Flat to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?") And now you can listen to our second interview, in which he talks about the updates he's made in "The World Is Flat 2.0," including his response to parents who said to him, "Great, Mr. Friedman, I'm glad you told us the world is flat. Now what do I tell my kids?" The Essential Tom Friedman 
From Beirut to Jerusalem | 
The Lexus and the Olive Tree | 
Longitudes and Attitudes | More on Globalization and Development 
China, Inc. by Ted Fishman | 
Three Billion New Capitalists by Clyde Prestowitz | 
The End of Poverty by Jeffrey Sachs | 
Globalization and Its Discontents by Joseph Stiglitz | 
The Travels of a T-Shirt in the Global Economy by Pietra Rivoli | 
The Mystery of Capital by Hernando de Soto |
Reviews for the The World Is Flat 3.0: A Brief History of the Twenty-first Century
Price: $9.95
The Elements of Style, Fourth Edition
Authors: William Strunk Jr., E. B. White
ASIN : 020530902X
Sales Rank : 118
Studio : Longman
Binding : Paperback
EAN : 9780205309023
ISBN : 020530902X
UPC : 076092005445
Number Of Pages : 105
Publication Date : December 02, 1999
Publisher : Longman
Manufacturer : Longman
Availability : Usually ships in 24 hours
Label : Longman
Product DescriptionContains rules of grammar phrased as direct orders and provides the principal requirements of plain English style. Concentrates on fundamentals: the rules of usage and principles of composition most commonly violated. Softcover. DLC: English language--Style. Amazon.com ReviewA masterpiece in the art of clear and concise writing, and an exemplar of the principles it explains.
Reviews for the The Elements of Style, Fourth Edition
List Price: $35.00Price: $21.98You Save: $13.02 (37%)
The New Way Things Work
Author: David Macaulay
ASIN : 0395938473
Sales Rank : 2581
Studio : Houghton Mifflin/Walter Lorraine Books
Binding : Hardcover
EAN : 9780395938478
ISBN : 0395938473
UPC : 046442938471
Number Of Pages : 400
Publication Date : December 26, 1998
Publisher : Houghton Mifflin/Walter Lorraine Books
Manufacturer : Houghton Mifflin/Walter Lorraine Books
Availability : Usually ships in 24 hours
Label : Houghton Mifflin/Walter Lorraine Books
Product DescriptionThe information age is upon us, baffling us with thousands of complicated state-of-the-art technologies. To help make sense of the computer age, David Macaulay brings us The New Way Things Work. This completely updated and expanded edition describes twelve new machines and includes more than seventy new pages detailing the latest innovations. With an entirely new section that guides us through the complicated world of digital machinery, where masses of electronic information can be squeezed onto a single tiny microchip, this revised edition embraces all of the newest developments, from cars to watches. Each scientific principle is brilliantly explained--with the help of a charming, if rather slow-witted, woolly mammoth. Amazon.com Review"Is it a fact--or have I dreamt it--that, by means of electricity, the world of matter has become a great nerve, vibrating thousands of miles in a breathless point of time?" If you, like Nathaniel Hawthorne, are kept up at night wondering about how things work--from electricity to can openers--then you and your favorite kids shouldn't be a moment longer without David Macaulay's The New Way Things Work. The award-winning author-illustrator--a former architect and junior high school teacher--is perfectly poised to be the Great Explainer of the whirrings and whizzings of the world of machines, a talent that landed the 1988 version of The Way Things Work on the New York Times bestsellers list for 50 weeks. Grouping machines together by the principles that govern their actions rather than by their uses, Macaulay helps us understand in a heavily visual, humorous, unerringly precise way what gadgets such as a toilet, a carburetor, and a fire extinguisher have in common. The New Way Things Work boasts a richly illustrated 80-page section that wrenches us all (including the curious, bumbling wooly mammoth who ambles along with the reader) into the digital age of modems, digital cameras, compact disks, bits, and bytes. Readers can glory in gears in "The Mechanics of Movement," investigate flying in "Harnessing the Elements," demystify the sound of music in "Working with Waves," marvel at magnetism in "Electricity & Automation," and examine e-mail in "The Digital Domain." An illustrated survey of significant inventions closes the book, along with a glossary of technical terms, and an index. What possible link could there be between zippers and plows, dentist drills and windmills? Parking meters and meat grinders, jumbo jets and jackhammers, remote control and rockets, electric guitars and egg beaters? Macaulay demystifies them all. (All ages) --Karin Snelson
Reviews for the The New Way Things Work
Price: $3.99
The Art Of War
Author: Sun Tzu
ASIN : 1599869772
Sales Rank : 601
Studio : Filiquarian
Binding : Paperback
EAN : 9781599869773
ISBN : 1599869772
Number Of Pages : 68
Publication Date : December 07, 2007
Release Date : December 07, 2007
Publisher : Filiquarian
Manufacturer : Filiquarian
Availability : Usually ships in 24 hours
Label : Filiquarian
Product DescriptionTwenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on Sun Tzu to warfare and cilivzation have adapted these teachings for use in politics, business and everyday life. The Art of War is a book which should be used to gain advantage of opponents in the boardroom and battlefield alike.
Reviews for the The Art Of War
List Price: $27.50Price: $18.15You Save: $9.35 (34%)
Cradle to Cradle: Remaking the Way We Make Things
Authors: William McDonough, Michael Braungart
ASIN : 0865475873
Sales Rank : 437
Studio : North Point Press
Binding : Paperback
EAN : 9780865475878
ISBN : 0865475873
Number Of Pages : 208
Publication Date : December 22, 2002
Publisher : North Point Press
Manufacturer : North Point Press
Availability : Usually ships in 24 hours
Label : North Point Press
Product DescriptionA manifesto for a radically different philosophy and practice of manufacture and environmentalism
"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.
Amazon.com ReviewPaper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton
Reviews for the Cradle to Cradle: Remaking the Way We Make Things
List Price: $17.95Price: $12.21You Save: $5.74 (32%)
The Fourth Turning
Authors: William Strauss, Neil Howe
ASIN : 0767900464
Sales Rank : 1330
Studio : Broadway
Binding : Paperback
EAN : 9780767900461
ISBN : 0767900464
Number Of Pages : 400
Publication Date : December 29, 1997
Release Date : December 29, 1997
Publisher : Broadway
Manufacturer : Broadway
Availability : Usually ships in 7 to 12 days
Label : Broadway
Product DescriptionFirst came the postwar High, then the Awakening of the '60s and '70s, and now the Unraveling. This audacious and provocative book tells us what to expect just beyond the start of the next century. Are you ready for the Fourth Turning? Strauss and Howe will change the way you see the world--and your place in it. In The Fourth Turning, they apply their generational theories to the cycles of history and locate America in the middle of an unraveling period, on the brink of a crisis. How you prepare for this crisis--the Fourth Turning--is intimately connected to the mood and attitude of your particular generation. Are you one of the can-do "GI generation," who triumphed in the last crisis? Do you belong to the mediating "Silent Majority," who enjoyed the 1950s High? Do you fall into the "awakened" Boomer category of the 1970s and 1980s, or are you a Gen-Xer struggling to adapt to our splintering world? Whatever your stage of life, The Fourth Turning offers bold predictions about how all of us can prepare, individually and collectively, for America's next rendezvous with destiny. Amazon.com ReviewThe Fourth Turning continues the project of mapping out the place of generations in history, a project begun in the authors' earlier books Generations and 13th Gen. If millennial fever takes hold, The Fourth Turning may be only the first of an impending wave of pseudo-scholarly tracts prognosticating future (but imminent!) doom as we collectively close the books on this millennium. Those expecting a serious or dry tome might be put off by the authors' taste for bulleted text and catchy phrasings, but can you blame these guys for wanting to make impending peril as exciting as possible? After all, they think we are headed toward "events on par with the Revolution, the Civil War, or World War II" in the next 20 years. Mixing solid understanding of present generational divisions, with some fairly broad generalizations, Strauss and Howe promise to move from history to prophecy. Fans of Future Shock, Megatrends, or Powershift will be familiar with the authors' style of writing and not at all put off by the book's reach or style. Their take on history provides an intriguing (if not always reliable) lens through which to view the past, present, and maybe even the future.
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List Price: $17.00Price: $11.56You Save: $5.44 (32%)
The Craft of Research, Third Edition (Chicago Guides to Writing, Editing, and Publishing)
Authors: Wayne C. Booth, Gregory G. Colomb, Joseph M. Williams
ASIN : 0226065669
Sales Rank : 262
Studio : University Of Chicago Press
Binding : Paperback
EAN : 9780226065663
ISBN : 0226065669
Number Of Pages : 336
Publication Date : December 15, 2008
Publisher : University Of Chicago Press
Manufacturer : University Of Chicago Press
Availability : Usually ships in 24 hours
Label : University Of Chicago Press
Product DescriptionWith more than 200,000 copies in print, The Craft of Research is the unrivaled resource for researchers at every level, from first-year undergraduates to research reporters at corporations and government offices.
Now, seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?”
The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers.
Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.
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List Price: $14.95Price: $10.17You Save: $4.78 (32%)
Oh, Yuck! The Encyclopedia of Everything Nasty
Author: Joy Masoff
ASIN : 0761107711
Sales Rank : 10068
Studio : Workman Publishing Company
Binding : Paperback
EAN : 9780761107712
ISBN : 0761107711
UPC : 019628107718
Number Of Pages : 224
Publication Date : December 02, 2000
Publisher : Workman Publishing Company
Manufacturer : Workman Publishing Company
Availability : Usually ships in 24 hours
Label : Workman Publishing Company
Maximum Age : 144
Product DescriptionKids love stuff that's gross. From the liquids, solids, and gases--especially the gases!--or their own bodies to the creepy, crawly, slimy, slithery, fetid, and feculent phenomena in the world at large, kids with a curious bent just can't get enough. Oh, Yuck! The Encyclopedia of Everything Nasty brings together, in one book, all the good things about some of the baddest things on Earth. Exhaustively researched and impeccably scientific, yet written with a lively lack of earnestness, Oh, Yuck! is an ants to zits encyclopedic compendium covering people, animals, insects, plants, foods, and more. Here are vampire bats, which sip blood and pee at the same time so that they'll always be light enough to fly away; and slime eels, wreathed in mucus and eating fellow fish from the inside out. Oh, Yuck! explains why vomit smells; where dandruff comes from; what pus is all about; and why maggots adore rotting meat. Other features include gross recipes, putrid projects, 10 foods that make you airborne, and more. With hundreds of cartoon illustrations and real-life photographs, Oh, Yuck! is the complete guide to the irresistible--at least to an 8-to-12 year old--underbelly of life.
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