am-books Chapter 173
Chapter 173
Chapter 173 Refuse to Admit Defeat!!
Nowadays, in the field of short video, a new leader has emerged, that is, the market share of the block hand has surpassed Zhang Yiming’s Shakeyin, and it is quite difficult if Shakeyin wants to improve again
Because not only the gap in the number of registrations, this basic platform ecology is also a very big key point, after all, the platform content rectification of the block hand is now very in place, and the entire platform atmosphere is also very good
Whether it is a anchor or an Internet celebrity, they are very abiding by the rules of the platform, and will not do those things that package traffic and eyeballs, on the contrary, it is different on the side of Shakeyin, and there are still some such anchors and Internet celebrities on the Shakeyin side
In doing this kind of live broadcast and various contents with unlimited eyeballs, although it is not very much, it is not a good thing for Shakeyin, although Zhang Yiming wants to rectify
But in fact, if you want to completely rectify, it is still a very difficult thing, you can only deal with those who have a greater impact first, and those anchors and Internet celebrities who have been playing the side ball below, Shake Yin did not deal with them
It’s not that I don’t want to deal with them, but in this current situation, if we deal with them again, then there will be more anchors and Internet celebrities who jump ship: “Mr. Zhang, we absolutely can’t give up resistance just like this, if we just give up resistance, then this market share will be eaten up by them sooner or later, I’m afraid we won’t even be able to keep a little position.” ”
Although Zhang Yiming has been very powerful over the years, he is also very famous in the industry among various Internet bigwigs, Zhang Yiming can be said to be a very powerful figure
But the current situation really made Jiang Chen beat him and didn’t know how to resist, so Zhang Yiming already had the urge to give up resistance, but some of the executives below him still hadn’t given up resistance, and were still thinking of some ways to see how to turn defeat into victory
But the most important thing is that Zhang Yiming himself has this fighting spirit, if Zhang Yiming just admits defeat like this, then I am afraid that they will not be able to do it no matter how much they want, and the key question is whether they can come up with an effective method now
If a proven method can be formed, there is still a little bit of hope, but the problem is that these shady marketing teams have spent so long, but they have not come up with a perfect solution to the current problem
“I will never admit defeat in the towel, I have not thrown in the towel before, I will not admit defeat now, and I will not admit defeat to me in the future to increase the intensity of red packets, I don’t believe that these users can’t come after I increase the strength of red packets.”
Originally, Zhang Yiming really had the intention of giving up resistance, but after his subordinates said this, Zhang Yiming’s own fighting spirit was also rekindled, and he understood that although Jiang Chen seemed to have the advantage now
But if he surrenders like this, not to mention the problem of market share, I am afraid that he will not be able to pass this hurdle in his own heart, so Zhang Yiming once again ignited his fighting spirit, and he also decided to increase the intensity of burning money
Maybe this can really be saved, but he himself may need to spend a huge amount of money as Zhang Yiming, a veteran capital boss, will he admit defeat so easily?
Although it seems that Shake Yin’s side has really thrown in the towel and given up resistance, in fact, Zhang Yiming’s side has rekindled his fighting spirit and decided to fight Jiang Chen’s hand to the end, Zhang Yiming knows that if he wants to defeat Jiang Chen in these marketing activities, it is almost impossible
After all, Jiang Chen’s mind is too smart, and the various good marketing activities he thinks of are not even comparable to his own marketing team, so if it is too difficult to defeat Jiang Chen in this regard, then he can only use the simplest and roughest way
To put it bluntly, it is to increase the intensity of placing red packets, so that I get more red envelopes by swiping videos here, I don’t believe these users can’t come, plus Douyin originally has this large user base
In this way, it may really be possible to achieve the effect of a Jedi counterattack, although I don’t know if it will work or not, but at least it is not obvious to give up resistance, so Zhang Yiming gave the order
The re-release of the marketing campaign on the basis of the original marketing campaign has once again increased the strength of the reward, and on average it can be increased by about five times
“The boss has increased the strength of this red envelope, we tested it, at least there must be between three and five times the original strength If this is the case, then I am afraid that it will not take long, and some of the users on our side will be attracted to him.”
At the first time that Shake Yin launched this marketing campaign, the staff on Jiang Chen’s side immediately reacted and immediately conducted the test, and when the test was completed, they were also shocked by the result
I really didn’t expect that this Zhang Yiming is really going to play for life now, and suddenly increasing the strength of the red envelope so much means that they have to pay more than the corresponding multiple, which is affordable for a large capital
Judging from the current competitive situation, it is indeed very advantageous if Jiang Chen and their side do not react in time, then it is very likely that they will be surpassed by Shake Yin again
All these efforts made by Jiang Chen in the early stage were all in vain, and Jiang Chen smiled slightly when he heard this, although he did not calculate that Zhang Yiming would do this, but in fact, Zhang Yiming would do it
It doesn’t have any impact on Jiang Chen at all, after all, Jiang Chen still has a killing trick that has not come out: “Don’t worry, let them burn it first, it seems that this Zhang Yiming is really rich, since he is so rich, then let him smash the money hard, now every day is astronomical, let him smash a few days to consume and consume him, let’s not worry about it first.” ”
Jiang Chen was really not in a hurry at this time, and when his subordinates heard Jiang Chen say this, it was a little confusing, but in the end they still chose to believe Jiang Chen, after all, Jiang Chen’s various reactions and Jiang Chen’s various practices for so long
It really made them understand that Jiang Chen was indeed able to do what they thought was impossible because many times Jiang Chen was able to directly reverse the entire situation after coming up with an idea on his own